Affiliate Marketing has existing for almost a decade. From then, developing a SEO strategy for your affiliate-based website was the trend. You just had to select a market and buy a keyword-laden domain name. The next step is to find an Overture keyword tool and select the top 50 keywords.
The next step is to create pages with each one of them containing about 400 words and then you should work on your link development with some reciprocal linking. You can also work on some one-way linking, attempting to get links from bookmark list which is being managed by the college students if you have completed the task of developing your link.
Ranking today has become more difficult and especially for an affiliate website. Evolution has taken place in affiliate marketing. The evolution, which has taken place, is neither fundamentals based nor technology based. It is based on strategy. So the question that arises is how to develop an evolved affiliate strategy? Regardless of the topic, some of the standards remain the same but specifics changes from site to site.
Brandable Domain Names
You can obtain a keyword if you can by all the sources. But now-a-day more emphasis is laid on brands in the Google’s algorithm. If you expect to throw Google, the branding signals they are searching for you should have a unique domain name.
Truly Unique Content
From a user’s point of view there is a difference between content being technically unique and conceptually unique as far as it is concerned with a search engine. You should clearly know the difference between the two and then use a conceptually unique content on your site.
User Generated Content (UGC)
Now the web is no long a monologue. The offering up of unique content, which no other site contains, and adding the utility for users to leave their comments is a way towards “values add”. Blog comments are a way of engaging the users, therefore creating user-based signals of the famous website that the Google likes. A number of sites enable the user to have a voice. It is better to have at least one of them or you will eventually lose your users as they will shift somewhere that allows them to have one of them.
Create A Point Of Difference (POD)
There exists a misconception among people that Google does not like affiliate sites. But this is not true. Google does not like crappy affiliate sites which means sites that do not contain any value add to the user.
You will have to spend some of your time at viewing the other sites for the marketing of your own site and think about several questions that may be what is missing in them, what is not being offered by them, or how you can do things better than them. You have to consider yourself as a merchant and then treat the affiliate site. How you make yourself different than the others will be the key to have link- building opportunities that you will require to rank your site in the search engines.
By putting efforts to create a brand that provides valuable information and gives the consumer a voice that has not been done earlier will provide you a key to build an affiliate site that not only withstand the current search engines but also thrives in them.
It provides you the opportunity to create link-building and social strategies, which would not be offered by the affiliate sites of the old ones. There are no manipulations and no games. You need a rigid strategy that revolves around making your affiliate site a valuable one that provides valuable resources to those looking for information, products and services on your site.